Adobe Analytics - Web Usage Statistics and Market Share

Websites using Adobe Analytics

Description of Adobe Analytics: Adobe Analytics is a web analytics, marketing and cross-channel analytics application.

Adobe Analytics is used by 0.55% of websites in the Analytics category.

Personal Finance is the most popular main category among the websites using Adobe Analytics.

Insurance is the most popular subcategory among the websites that are using Adobe Analytics.

The technologies that are most often used together with Adobe Analytics are jQuery, Adobe Experience Platform Identity Service, Google Tag Manager, Facebook, Adobe Experience Platform Launch, Bootstrap, Google Analytics, Lodash, Underscore.js, Google Font API.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Adobe Analytics may also be interested in using these other technologies: Adobe Experience Platform Identity Service, Adobe Experience Platform Launch, Adobe Target, Duda, MyWebsite, Ensighten, Adobe Experience Manager, TrustArc, Backbone.js, MobX.

Top IAB Industry Verticals using Adobe Analytics

Top 10 technologies that are most often used together with Adobe Analytics

Technologies that are most interesting for website using Adobe Analytics, as determined by our AI recommender

Distribution of domains using Adobe Analytics over IAB1 verticals

Introduction to Adobe Analytics

Adobe Analytics is a web analytics platform that provides marketers with real-time insights into the performance of their websites, mobile apps, and other digital channels. It allows users to track and measure user behavior across multiple touchpoints, analyze marketing campaigns, and optimize customer experiences. The platform offers a range of features, including data visualization, segmentation, and predictive analytics, and can be integrated with other Adobe products, such as Adobe Experience Manager and Adobe Target. Adobe Analytics is used by businesses of all sizes and industries to improve their digital marketing strategies and drive growth.

Practical Applications of Adobe Analytics

1. Analyzing website traffic and user behavior to improve user experience.

2. Optimizing marketing campaigns by analyzing customer demographics and behavior.

3. Tracking conversion rates and revenue to improve business performance.

4. Identifying popular content and products to inform content and product development strategies.

5. Measuring the effectiveness of social media and other digital marketing efforts.

6. Creating customized dashboards and reports to monitor key performance indicators.

7. Identifying customer segments and creating targeted marketing campaigns.

8. Analyzing the impact of website design changes on user behavior and engagement.

9. Evaluating the effectiveness of email marketing campaigns.

10. Understanding the impact of external factors, such as seasonality and economic trends, on business performance.

Benefits and Advantages of Adobe Analytics

- Provides detailed insights into website and app performance
- Allows for customized reports and dashboards
- Integrates with other Adobe products for a seamless workflow
- Offers real-time tracking of user behavior and engagement
- Provides advanced segmentation and targeting capabilities
- Enables data-driven decision making for marketing and business strategies
- Offers cross-device and cross-channel attribution modeling
- Provides A/B testing and experimentation capabilities
- Allows for predictive analytics and machine learning capabilities.

Distribution of domains using Adobe Analytics over IAB2 verticals

Most popular websites using Adobe Analytics

Less popular websites using Adobe Analytics

Distribution of domains using Adobe Analytics over 1 million most popular domains

Distribution of domains using Adobe Analytics over domain ages

The average age of websites using Adobe Analytics is 14.4 years.

The average page rank (measure of backlink strength) of websites using Adobe Analytics is 2.33.

5 technologies that are less often used together with Adobe Analytics